Unlock Precision Media Outreach

Stop sifting, start connecting. Our AI-powered research tools build hyper-targeted media lists and deliver actionable insights, fast.

Full access. No credit card required during beta.

Stop Searching, Start Connecting

Tired of outdated media lists, endless manual searches, and expensive, inflexible contracts? Who Covers It offers a smarter way.

Flexible & Fair

Unlike others, we'll never trap you in a contract – we have to earn your business every month. Enjoy transparent, commitment-free access.

Team Access Included

Bring your whole team – at no extra cost. Collaborate seamlessly on research and outreach without worrying about per-seat licenses.

Always Up-to-Date

Our platform tracks media moves and updates journalist contacts in real-time, ensuring you're always working with the freshest data (included in all plans).

Precision Targeting

Craft Laser-Focused Media Lists with Research Collections

  • Stop wasting hours on irrelevant contacts. With Research Collections, you build hyper-targeted lists of journalists who actually cover your specific niche. Describe your ideal reporter (e.g., "AI ethics reporters," "venture capital funding journalists fintech") and let our platform do the heavy lifting.
  • Uncover hidden gems – specialized reporters who are true experts in your field but often missed by broader searches.
  • Pitch with unparalleled precision. Understand individual journalist writing styles, areas of expertise, and recent coverage before you even reach out.
  • Stay ahead of the curve. Monitor how publications and key journalists are covering topics and trends critical to your industry.

Intelligent Insights

Gain Deeper Understanding with Your AI Research Assistant

  • Go beyond static lists. Unleash the power of your AI Research Assistant to analyze your curated collections. Ask complex questions in plain English and get instant, actionable insights.
  • Discover top influencers for specific topics (e.g., "Who are the top 5 journalists covering AI safety?").
  • Identify publication strengths and focus areas ("Which publications have the most coverage of fintech startups?").
  • Understand nuances in journalistic tone and sentiment ("What tone do journalists use when writing about cryptocurrency?").
  • Pinpoint specific angles and even positive coverage ("Find journalists who have written positively about robotics in healthcare").

Hear From Innovators Like You

Our users are already transforming their media outreach. Here's what they have to say.

The AI-powered search helped me discover niche journalists I never would have found otherwise. My response rates have skyrocketed!

Sarah L.

Indie Game Developer

Building targeted media lists used to take hours. Now, I can generate a high-quality list for a new campaign in under 10 minutes. Game changer!

Michael B.

Marketing Lead, B2B SaaS

I love how it automatically tracks journalist moves. No more bounced emails or wasted outreach on people who've left their roles.

Anita K.

Freelance PR Pro

The accuracy of the contact information is impressive. It's clear they prioritize keeping their database fresh and reliable.

Chris T.

Non-Profit Communications Director

Simple, Transparent Plans

Choose the right plan for your needs. All plans are completely free while we're in beta!

Starter

Free!

During Beta (Regular Price: TBD)

  • Core Research Tools
  • Create Collections
  • Basic AI Assistant Access
  • Real-time Contact Updates
  • Community Support

Pro

Free!

During Beta (Regular Price: TBD)

  • All Starter Features, plus:
  • Advanced AI Insights
  • Expanded Collection Capacity
  • Team Collaboration Tools
  • Priority Support (Beta)

Enterprise

Custom

Tailored Solutions & Support

  • All Pro Features, plus:
  • Custom Feature Development
  • Dedicated Account Management
  • Volume Discounts
  • Premium SLAs

Ready to Revolutionize Your Media Outreach?

Join our beta program today and experience the future of journalist research, completely free.

No obligations, no contracts. Just powerful tools to help you succeed.