About Who Covers It
Who Covers It is a free tool that helps founders and PR professionals quickly identify the right journalists and reporters covering specific topics, companies, and industries. Built by Hype Lab, we created this tool to solve a common pain point in PR: finding the right journalists to pitch.
Why We Built It
Traditional methods of finding journalists often involve:
- Manually searching through countless articles
- Scrolling through Twitter/X feeds
- Using expensive PR databases
- Spending hours on LinkedIn
- Relying on outdated media lists
Who Covers It makes this process instant and free. Simply enter a topic, company, or industry, and we'll show you the journalists actively covering that space, along with their recent articles and contact information.
Key Features
- Real-time Results: Find journalists currently writing about your topic
- Recent Coverage: See their latest articles and coverage focus
- Contact Information: Access direct contact details when available
- Topic Analysis: Understand what specific aspects they cover
- Free to Use: No sign-up required, no hidden costs
About Hype Lab
Who Covers It is built by Hype Lab, a PR agency founded by Jeff Weisbein and Matt Pressberg. We're not just another PR firm – we're a team of founders helping founders tell their stories to the right people.
At Hype Lab, we believe in:
- Founder-first PR
- Direct access to journalists
- Transparent communication
- Results-driven storytelling
- Building lasting media relationships
Our mission is to help founders get their stories in front of the right journalists, at the right time, in the right way. Who Covers It is just one example of how we're making PR more accessible and efficient for founders everywhere.
Get Started
Ready to find the right journalists for your story? Start searching now – it's completely free.
Want to learn more about how Hype Lab can help tell your story? Contact us.