How to Use Who Covers It

Your guide to finding the perfect journalists for your story. Our smart search system automatically chooses the best search type for your query.

Understanding Search Types

We offer two types of search to get you the best results

Keyword Search

Best for finding specific coverage, recent news, and straightforward queries. Examples:

  • Company Coverage:
    • "latest coverage of Apple Vision Pro launch"
    • "earnings report from Tesla"
    • "merger involving Microsoft and Activision"
  • Product Coverage:
    • "review of iPhone 15 Pro"
    • "features of Samsung Galaxy S24"
    • "product coverage of Tesla Cybertruck"
  • Industry Coverage:
    • "healthcare coverage of new treatments"
    • "finance industry news about crypto"
    • "retail market analysis"

Neural Search

Perfect for complex questions, analysis, and understanding relationships. Examples:

  • Strategic Analysis:
    • "what is the impact of Meta's VR strategy on the industry?"
    • "how does Meta's approach compare to other tech companies?"
    • "explain the relationship between Meta and Ray-Ban"
  • Market Analysis:
    • "competitive landscape of streaming services"
    • "strategic implications of AI development"
    • "growth strategy of tech startups"
  • Trend Analysis:
    • "how has Meta's strategy evolved over time?"
    • "market trends in electric vehicle industry"
    • "innovation efforts in renewable energy"

Advanced Search Features

Power tools to refine your search

Site-Specific Search

Focus on specific publications using the site: operator:

  • "site:techcrunch.com coverage of AI startups"
  • "site:theverge.com product reviews"
  • "site:wired.com tech analysis"

Time-Based Search

Find coverage from specific time periods:

  • "before 2024 meta coverage"
  • "after 2023 AI developments"
  • "recent Tesla announcements"

Smart Features

Automatic optimizations that make your search better

Automatic Query Detection

Our system automatically detects whether your query needs keyword or neural search for optimal results.

Smart Filtering

We automatically filter out press releases and promotional content to focus on quality journalism.

Shareable Results

Share your search results with your team by copying the URL - all search parameters are preserved.

Recent Results

Results are automatically sorted by relevance and recency to surface active journalists.

Search Tips

Get the best results from your searches

  • Choose the Right Search Type: Use keyword search for recent coverage and specific topics. Use neural search for analysis and relationships.
  • Be Specific: Include relevant details like company names, product names, or industry sectors in your query.
  • Ask Questions: For complex topics, phrase your query as a question to automatically trigger neural search.
  • Use Time Filters: Add temporal terms like "recent", "latest", or specific dates to focus on timely coverage.
  • Combine Features: Mix site-specific search with your queries to focus on preferred publications.

Ready to Find Your Perfect Coverage?

Start searching now and discover the journalists and coverage that matter to your story.

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